1. Breaking stories in many different pages to increase the number of impressions
Have you ever seen those “Top 25 Web Celebrities” or “Top 20 Richest People in the World” lists on Forbes? The number of items on the list is the number of pages that they use to display the information…. Slide shows they call it. I call it “trying to get as many page views as possible from each visitor to make more advertising money, because we are some greedy folks!”
And this practice is not limited to lists. If you take a look on Wired or PC World, you will notice that even 500 word stories get broken down into two or more pages!
